When researching a subject you need to have keen listening skills, a curious mind and an ability to analyze what you've heard and discovered.
An experienced interviewer builds rapport, carries on a moment-to-moment discussion, makes choices about when to follow up or when to move on, while making it look seamless.
A good interviewer is sensitive to a person but at the same time goes after issues that might be uncomfortable, but can lead to new insights.
It's a tricky balance. And I know how to do it.
I have over 25 years experience interviewing and researching. I make sure you get the insights and creative stories that go beyond the obvious.
You need to hire a writer that understands your audience.
I go beyond the obvious to find that element that creates a compelling narrative.
My clients span multiple industries, and subjects.
I dug into tough, sensitive subjects with business leaders and executives.
I talked to regular people about almost anything.
I helped organizations understand people who might be struggling with losing their homes, natural disasters or healthcare issues.
On the lighter side, I sat on the floor and played with children and talked to teens about gaming and hobbies.
I joined people on amusement park rides to see their expressions and discuss their experience.
I dished with women and men about food, drinks and cooking.
Throughout my career, here's a sample of some of my clients: