When researching a subject you need to have keen listening skills, a curious mind and an ability to analyze what you've heard and discovered.
An experienced interviewer builds rapport, carries on a moment-to-moment discussion, makes constant choices about when to follow up or when to move on, while making it look seamless. A good interviewer is sensitive to a person but at the same time goes after issues that might be uncomfortable to talk about, but can lead to new insights.
It's a tricky balance. And I know how to do it.
I'm a Strategic Explorer. I've been interviewing and researching for over 25 years, I have the experience to make sure you get the insights and creative stories that go beyond the obvious.
I approach research with an open mind, ready to explore and discover what's really there. You need to hire a writer that understands the people you want to reach, and can choose the concepts and words that create a motivating story.
Every word counts when you're writing for business, your audience is busy and their attention is pulled in many directions. I develop copy that addresses the wants, beliefs and feelings of your audience while highlighting the benefits of your product or service.
I'm experienced in branding, strategic planning, product development and advertising. I go beyond the obvious to find that element that has been hidden beneath the surface.
My clients span multiple industries, and the subjects have been so varied.
I've dug into tough, sensitive subjects with business leaders and executives. But I've also talked to low income people, people losing their homes or struggling with disaster, illness or healthcare issues. On the lighter side, I've sat on the floor and played with children, interviewed teens about gaming and hobbies, spoke with women about food and drinks, talked with people on a ride at amusement parks, and dished about food and cooking.
Throughout my career, here are some of the clients I have worked with: