When you're researching a subject you need to have keen listening skills, a curious mind and the ability to analyze what you've heard and discovered.
An experienced interviewer builds rapport, carries on a moment-to-moment discussion, makes constant choices about when to follow up or when to move on, all while making it look seamless. A good interviewer is sensitive to a person but at the same time goes after that idea that might be uncomfortable to talk about, but leads to new insights.
It's a tricky balance. And I know how to do it.
I've been interviewing and researching for over 25 years and I have the experience to make sure you get the insights and creative stories that go beyond the obvious.
I study the social sciences, neuroscience and behavioral economics because I'm naturally curious and I'm interested in our brains, our feelings and perceptions, and how we view the events in our world and make choices. I approach research with an open mind, ready to explore and see what's really there. My laser-like listening skills coupled with keen analytic skills lead to creative stories and ideas.
My clients span many industries, including small businesses, nonprofits, Fortune 500 companies and ad agencies.
And the subjects have been so varied.
I've dug into sensitive or tough subjects with business leaders or executives, low income people, people losing their homes, people struggling with disaster, illness or healthcare issues. On the lighter side, I've sat on the floor and played with children, interviewed teens about food, talked with people on a ride at amusement parks, and dished about food and cooking.
Here's just a sampling of some of my clients: